My Nintendo: email subscribers to get exclusive rewards

Last week, Nintendo finally added some new missions for My Nintendo, its new loyalty programme. If you chose to receive promotional emails on your Nintendo Account, you can get 30 Platinum Coins the first time you subscribe, and then 10 Platinum Coins every month.

Obviously, the goal for Nintendo is to make sure as many people as possible get the announcements done via email. It’s especially important for users who do not necessarily follow video game news on a daily basis, or for special announcements done only via that newsletter (Club Nintendo did have quite a few of those in the past).

But it turns out there’s more to this newsletter than we initially thought. According to a notification only available to European My Nintendo users, Nintendo is planning to offer both email subscribers exclusive rewards, but also early access to certain content.

Here’s the relevant bit:

By the way, we’re preparing even more benefits for our email readers, like subscriber-exclusive Nintendo eShop discount offers or early access to certain content. Choose to stay informed and enjoy the benefits!

Right now, we don’t quite know what kind of rewards will only be available to Nintendo Account users who are subscribed the newsletter. We can imagine that exclusive demos (such as the one for Super Smash Bros. for Nintendo 3DS) will be distributed that way.

Source: Nintendo